As you probably know, there are thousands of photo sharing websites. The most popular of which has always been Flickr.com.
So, what makes Pinterest so important?
The original concept for the site was meant to be an image bookmarking system, however the site soon evolved to be a bit more than just a simple way to catalog images.
By turning the site into a type of social network, users can now share the images they find, organize them into groups by type, and show the world what they are interested in. Users can use the site to share things they like, things they want to have, recipes, and so much more.
Interesting Facts about Pinterest
The following facts aren’t just interesting; many of them are also very helpful for formulating your Pinterest marketing strategy.
• In October 2011, it was reported that Real Simple magazine’s website got more traffic from Pinterest than from Facebook
• During its first two years, Pinterest grew faster than both Twitter and Facebook did in the same time in their early stages of growth
• Pinterest reached 17,000,000 users almost twice as fast as Facebook according to Comscore Data
• Reports have suggested that users referred from Pinterest are about 10% more likely to buy something than those coming from other websites and social networks
• Many website owners report that Pinterest sends nearly as much traffic as Twitter, and sometimes more
• Pinterest users are approximately 80% female
• Pinterest generates 27% more revenue per click than Facebook
• The most popular pin categories are DIY/Crafts, Recipes and Quotes
• The most effective time in the afternoon to pin something is between two and four P.M.
• The most effective time in the evening is between eight P.M. and one A.M.
• As of March 2012, Pinterest had 11.7 million registered users
• Users spend an average of approximately 89 minutes per day on Pinterest – the highest of any social site
• 98% of Pinterest users are from the U.S.A.
• 50% of Pinterest users are mothers
• Pinterest currently has more traffic than YouTube
• Over 75% of users are between 25 and 54 years of age
• The average household income of a Pinterest user is between $50,000 and $70,000
• 85% of users have some college or higher
• Pinterest users spend approximately $180 per site visit, compared to just $85 from Facebook users
• Pinterest users spend approximately 10% more per visit than the average site visitor, while Facebook users spend approximately 44% less
As you can tell from many of these facts, it’s hard to beat their demographics! Pinterest is a marketer’s dream!
If you aren’t taking advantage of the massive marketing potential of this site, you are really missing out. You can increase your traffic, subscribers and income significantly with very little effort if you understand what it takes to stand out on Pinterest!
In this guide, you’re going to learn exactly what it takes to make a big splash on Pinterest, and how best to use it effectively in your marketing plan.