Pinterest has been called a photo sharing community, but from a business perspective, it offers much more than just the opportunity to share and exchange images. The basis of Pinterest is simple, is similar to an online corkboard where people can pin photos of things they are interested in, and in turn, people can re-pin content that they found interesting, encouraging a viral effect – and when it comes to building high exposure marketing campaigns, there’s never been a more viable opportunity than with Pinterest.
At the heart of this powerful, fast-growing community, Pinterest is a feature-rich social network that works by allowing users to “pin” images or videos onto their personal “pinboards”, which are collections of “pins” that usually focus on a common theme. Users are able to upload images directly from their computers, or they can pin images and videos they find on the web using one of several methods.
These methods include:
• The Pinterest bookmarklet
• A Pin It button
• Or they can just enter a URL into the system
Pinterest opened officially in late 2009, and it already has more than 12,000,000 registered users, and over 10 million unique visitors every single month! As of early 2012, Pinterest beats LinkedIn and Google+ for traffic, and is the #5 social network in the world.
What does this mean to you?
Well, if you haven’t yet begun to seize the opportunity to build massive brand exposure and generate premium, FREE traffic to your website with Pinterest pages, now is the time to get started. You may have missed the boat with Twitter or even Facebook, but with Pinterest still in its infancy, you can easily claim your share of traffic!